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The Liuhua Garment Wholesale Market in Guangzhou is a shining example of leadership within the bustling trade city. In keeping with the winds of change, this market has maintained its competitive edge and has showcased its influence in the global fashion craze. Looking ahead, Liuhua is set to boost its efforts in digital transformation, cross-border e-commerce via LIUHUAMALL, live-streaming bases, hardware upgrades, and creating new experiences to drive high-quality growth. The market is also strengthening international collaborations, bringing in cutting-edge global ideas and technologies to help China’s apparel industry shine on the world stage.

In 2024, the fashion world remains vibrant and varied. Each major fashion week—from New York to Paris, Milan to London—sets the stage for new seasonal trends. Here are some of this year’s hot fashion trends:
Revival of Sporty Styles:
With the Paris Olympics approaching, sporty styles are once again inspiring designers. At New York Fashion Week, brands like Tory Burch and Off-White showcased swimwear paired with track pants, while Melitta Baumeister introduced oversized, padded football jerseys. The comeback of this sporty style is visible not just in casual wear but also making its way into formal and eveningwear.

Versatile Shirt Styles:
In 2025, shirts are stepping out of the office and into the spotlight as wardrobe stars. Toteme featured shirts buttoned up as formal tops, Proenza Schouler transformed a shirt into a dress, and Tommy Hilfiger redesigned shirts as light capes over leggings. This innovative take on shirts breathes new life into this wardrobe essential.

Return of Classic American Style:
Designers are embracing playful versions of classic American styles this season. Coach reinterpreted its iconic “I Love New York” logo with a naturally worn look, Tommy Hilfiger refreshed country club styles, and Ralph Lauren introduced red, white, and blue outfits reminiscent of joyful Hamptons parties.

Comeback of Ruffles:
Ruffles are once again making waves on the runway. Brands like Collina Strada, Khaite, and Alaïa are adding ruffle elements to their designs, bringing a touch of romance and elegance.

Increasing Embellishments and Details:
Designers at Prabal Gurung, Michael Kors, and Ulla Johnson shows are adding shiny details, floral appliqués, and butterfly prints to their collections, adding sparkle and lightness.
As part of Guangzhou’s rich trading heritage, the Liuhua Garment Wholesale Market continues to be a fashion trendsetter through its experience and constant innovation:

Riding the Sports Trend Wave:
Liuhua Market is actively bringing in designs and products related to the sports trend revival. Merchants here are in sync with international trends, presenting a range of sportswear, including swimwear, joggers, and activewear. These products are not only a hit domestically but are also exported across Europe, the Middle East, Africa, and more, leading the global sports trend.

Promoting Versatile Shirts:
Liuhua Market encourages innovative designs in shirts, with merchants offering a wide range of options, including classic business styles, playful ruffled versions, and casual asymmetric looks. These diverse shirt designs meet varied consumer needs and drive the global fashion scene’s use of shirts.

Crafting Playful Classic American Styles:
The return of playful classic American styles is a big fashion trend for 2024. Liuhua Market is on-trend, offering playful takes on classic American styles. Merchants update their styles with worn looks and refreshed country club vibes, blending classic American charm with modern elements to create uniquely attractive products.

As a pioneer in garment export, the Liuhua Garment Wholesale Market is dedicated to promoting China’s apparel industry globally and sharing Chinese stories and culture worldwide. Embracing innovation, Liuhua has been planning its digital transformation since 2020, expanding new export channels for traditional small to medium-sized fashion businesses. At the end of 2021, they launched the cross-border e-commerce platform LIUHUAMALL.COM, providing production and trading companies, suppliers, and buyers in the traditional foreign trade apparel supply chain with services like showcasing, promoting, trading, settlement, logistics, media, data analysis, and digital solutions. In the future, Liuhua will continue to enhance its international partnerships, introducing more advanced international design and technology to help China’s apparel industry take center stage globally.